Personalized learning pathways represent a transformative approach to mastering the English language, especially when facilitated through thoughtful web design. By tailoring digital learning experiences to individual needs, strengths, and preferences, learners are empowered to progress at their own pace and style. The integration of adaptive technologies and user-centric design principles creates engaging environments that naturally foster motivation and achievement in language acquisition. In the following sections, we explore how web design can effectively support personalized learning, the essential elements that drive user engagement, the role of assessment and feedback, and how future trends will reshape this dynamic field.